Andrew’s skills and experience

Skills & Experience Overview

I’m a journalist, analyst, and editorial strategist with more than 20 years’ experience shaping stories, insights, and narratives across technology, sustainability, and digital infrastructure. My career spans newsroom leadership, global analyst relations, thought leadership strategy, and hands‑on writing for some of the world’s most respected media and research organisations.

My experience combines the rigour of journalism with the strategic focus of thought leadership and content marketing  – helping organisations communicate complex ideas with authority, precision, and impact.

Industry Expertise

  • Datacenters & critical infrastructure
  • Cloud, edge, and digital transformation
  • Sustainability, energy efficiency & eco‑efficient IT
  • Enterprise technology & innovation
  • Public sector and European Commission research
  • Analyst ecosystems and market intelligence

Core Skills

Editorial & Thought leadership

  • Developing global thought leadership programmes
  • Shaping long‑form content, narratives, and messaging
  • Editorial planning, content roadmaps, and campaign strategy
  • Executive ghostwriting and narrative development
  • Translating technical subjects into accessible, compelling stories

Journalism & Writing

  • News, features, analysis, and investigative reporting
  • Long‑form editorial, interviews, and commentary
  • Writing for leading technology, business, and sustainability publications
  • Clear, concise storytelling grounded in evidence and insight

Analyst Relations & Market Insight

  • Managing global analyst relations programmes
  • Communicating innovation pipelines and product strategy
  • Synthesising analyst intelligence for leadership teams
  • Building relationships with major analyst firms and influencers
  • Turning qualitative and quantitative insight into actionable guidance

Research & Analysis

  • Market research, trend analysis, and industry reporting
  • Leading and contributing to European Commission research projects
  • Expertise in datacenters, critical infrastructure, eco‑efficient IT, and energy efficiency
  • Authoring major reports, white papers, and technical deep dives

Leadership & Collaboration

  • Managing editorial teams and cross‑functional content programmes
  • Working with executives, SMEs, researchers, and product leaders
  • Line management, mentoring, and editorial coaching
  • Representing organisations at industry events, panels, and conferences

Professional Experience

  • Vertiv

Global Thought Leadership Editor (2025–2026)

Leading Vertiv’s global thought leadership content strategy, shaping narratives around digital infrastructure, sustainability, and emerging technologies.

Global Marketing Strategy (2024–2025)

Supported global and segment marketing initiatives, helping refine messaging, positioning, and strategic content.

Global Director, Analyst Relations (2020–2022)

Led Vertiv’s global analyst relations function, communicating innovation strategy to major analyst firms and delivering insight back to leadership.

Director, EMEA Analyst & Influencer Relations (2018–2020)

Built awareness among analysts, media, governments, and industry bodies across Europe.

  • Fujitsu

Analyst Relations (2022–2024)

Supported Fujitsu’s analyst relations programme, strengthening relationships with key industry analysts and shaping strategic communications.

  • 451 Research

European Research Manager (2014–2017)

Led European Commission–funded research projects on eco‑efficient IT and datacenter sustainability. Authored major reports and represented the firm at industry events.

Senior Analyst / Analyst (2010–2013)

Covered datacenter technologies, energy efficiency, cloud computing, and enterprise IT trends. Produced in‑depth research, consulting, and market analysis.

Journalism & Editorial Leadership

  • Executive Editor, ZDNet UK (CNET Networks / CBS Interactive) (2003–2008)

Led editorial strategy for an award‑winning technology and business publication. Oversaw news, features, reviews, and multimedia content while managing a multi‑disciplinary editorial team.

  • Freelance Journalist & Writer (2008–2010; 2017–2018)

Published in Data Center Knowledge, DCD, Computing, SC Magazine, BusinessGreen, CIO Magazine, Heise UK, Business Week, ZDNet.co.uk and others.

Worked as a technology analyst and writer across Europe.

  • Assistant News & Analysis Editor, Computing (VNU) (1997–2002)

Commissioned and edited analysis, features, and commentary for a leading business and technology weekly.

 

 

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