Just published on 451 Research (subscribers only)
Environmental group Greenpeace recently released its latest take on the ecological impact of large datacenter operators. In Clicking Clean: A Guide to Building the Green Internet, the organization asserts that while there continue to be some laggards among the pack of large datacenter operators, many have taken decisive steps to improve their environmental stewardship.
In a clear switch of emphasis, Greenpeace reserves the bulk of its criticism for what it describes as a group of monopolistic utilities. The group says these utilities are still not investing sufficiently in renewable energy generation, or creating the kinds of tariffs to incentivize datacenters to use more renewables. Greenpeace devotes less attention to the fact that the relationship between datacenters and utilities is shifting, in some cases dramatically, with implications for renewable energy generation and use. (We examined some of these changes in a recent report).