As Brad Pitt’s character Tyler Durden says in the cult-movie Fight Club: ““You are not special. You’re not a beautiful and unique snowflake.”
Uptime Institute, which I worked closely with at 451 Research, has recognised that the same sentiment increasingly applies to the datacenter industry.
Uptime is working with datacenter technology suppliers to apply its Tier-certification scheme to prefabricated modular (PFM) datacenter designs. PFM is a rather vague catch-all term for chunks of datacenter M&E equipment – or entire sites in the case of containers – which is usually manufactured and integrated off-site speeding up deployment times whilst also hopefully improving quality to boot.
PFM designs still make up a small percentage of overall datacenter capacity but there is growing interest in some of the same developing markets where Uptime is also enjoying strong growth for its Tier-certification services. The move is a recognition that the direction of travel in the industry will be towards standardisation and industrialisation and away from highly-bespoke datacenters where every site was a beautiful unique snowflake.
Uptime is working hard to evolve and develop its services to keep up with the frenetic pace of change in the datacenter industry and this latest announcement is part of that process. Uptime also recently announced that it is launching its own research service to provide its members with insight and advice on all facets of datacenter design.