Iceotope is a UK-based company I have been tracking since it first emerged in 2009, and then disappeared, before resurfacing in 2012 backed by Peter Hopton (of VeryPC fame). I had been aware of the concept of cooling datacenters with liquid rather than air – the technology dates back to the mainframe era – but it has largely remained a niche technology only found in high performance computing and supercomputing systems. It’s fair to say that Iceotope probably did more than other companies to turn me on to the idea that this could be a disruptive technology in enterprise datacenters too (although there are a lot of reasons why it might not do). So it was good to see this week that others have bought into its approach – to the tune of $10m – including datacenter giant Schneider Electric. I will be following up with Iceotope later this week and am also working on a Long Format Report for 451 Research on the 15 plus companies developing direct liquid cooling technology.