Will Consumers Pay More For Green Products?

This is my latest article for Greenhotelier.org:

Installing an exercise bike connected to a generator in a hotel foyer so guests can pedal for their supper is one way to put green policies into action. But while this recent experiment at the Crowne Plaza Hotel Copenhagen Towers shows that guests are happy to expend energy to save the planet, there is still uncertainty about how far this commitment extends in fiscal terms.

Amid an unsteady economic recovery, and concerns over a potential double-dip recession, the hospitality sector along with other industries are looking for evidence that investment in sustainability makes business sense. Ultimately, everyone wants to know just how much customers care.

Finding an answer is not easy, though that hasn’t stopped plenty of organisations from trying. Consumer research specialists, such as Mintel and Ipsos Mori, have carried out numerous studies to track green spending, and the markets attempt to measure the financial performance of companies that meet corporate social responsibility (CSR) standards with the FTSE4Good Index and the Dow Jones Sustainability Index (DJSI).

Fore more go to: Greenhotelier.org

It’s Time For Sun, Sea And… Smart Meters

So the government has finally decided to put some meat on the bones of its smart meter plans.

The long awaited Smart Metering Implementation Programme Prospectus was released this week in the last proper splurge of business before the dog days of summer. Not much of a fanfare then for what the government admits will be one of the biggest public sector tech projects of recent times.

But then any news is good news right now with the silly season looming – another week and the tech press will be awash with the usual summer space fillers of “How to stay connected to the office while on vacation” or “Top tech books to take to the beach”. While it might be exciting to engage the conspiracy synapses and imagine government spin-doctors trying to bury some Machiavellian smart meter sub-plot – the truth is probably just that this much material takes time to accumulate.

And what a pile there is. Never mind summer reading, anyone interested in how the government intends to pull-off this feat will be eschewing Stephen King and Dean Koontz in favour of Chris Huhn. The smart meter prospectus might not be exactly beach reading material but some aspects of it seem every bit as fanciful as a bestseller.

A Fantasy Bestseller?

The most obvious example of this is the new timetable the government has set. The EU electricity and gas directives behind the UK’s smart meter push mandate 2020 as the date for the deployment. That might still be nearly ten years away but even that seemed ambitious given the small fact that the country is broke and most other large-scale public sector tech projects have been mothballed or scrapped as the coalition furiously bails out our collective life-boat. The rash of tech quangos that have been nuked in the last few weeks, together with high-profile cuts such as ID Cards and Microsoft losing its lucrative NHS deal, show exactly how much cash and good will there is available for tech projects in Whitehall right now.

Despite some pre-election stories about cosying up to Google, the coalition government has not exactly endeared itself to the tech industry so far. Even the hip games industry’s attempts to get a tax break were shot to pieces, Call-Of-Duty-style, by George Osbourne.

For more go to eWEEK Europe UK

Zen And The Green Art Of PC Maintenance

How much is enough?

From eWEEK Europe UK:

In an earlier column, I publicly named and shamed myself for my rampant addiction to shiny new kit.

This guilt over tech consumerism had been boiling under for a while but the iPhone 4 launch proved to be the gadget which gave the camel a nasty case of lumbago. No more being sucked in by the Jobs distortion field I told myself. From now on new tech will only be purchased to replace devices that have gone to the great tech museum in the sky.

Given all the furore around the iPhone’s antenna issues, the decision to out myself turned out to be a pretty good one. Being an early adopter is always a risky strategy given the penchant of Apple and others to beta test their new kit on the live market.

So I am feeling rather smug and sustainable at the moment knowing I dodged the antenna bullet, saved some cash and avoided consigning another bit of kit to the waste-stream (albeit with a short stop-over in my bottom drawer).

Dodging The iPhone 4 Bullet

But there is a but. Even knowing all about the antenna issues and Apple’s potentially duplicitous behaviour is shipping the iPhone 4 with a fault in the first place – I still want one. The desire for shiny new – precious – things is hard-wired I suppose, and eventually I will succumb. But I am adamant that won’t be till my existing iPhone 3GS is beyond repair. So in a strategy which I guess is tech addiction’s equivalent of a nicotine patch, I bought myself a shiny new case for the old model and also downloaded Apple’ latest iPhone OS update. Hey presto – a new iPhone or something very close to it. The outside looks different and so does the software.

This tactic of modification rather than upgrading could be seen as the IT equivalent of the car body-kits and silly transfers that teenage boy-racers are so keen on. Slapping a new spoiler on your Nissan Micra is not as satisfying as owning a new Golf GTi but it helps to satiate the upgrade demons.  Moreover, improving or modifying existing kit might sound like a pointless diversion but it is actually closely allied to a more fundamental approach to electronics, domestic appliances, and even cars – repairing and reusing them for as long as possible.

For more go to: eWEEK Europe UK

Time To Kill Off ‘Green IT’?

(From eWEEK Europe UK)

The sooner that the whole concept of “green” IT is abandoned altogether the better.

That might sound a tad odd considering this column is meant to explore developments in sustainable computing but I think that continuing to talk about a separate category of “green technology” is the one sure way to retard its development.

Unfortunately, sustainability is still seen as a marketing edge by device makers and service providers and will probably continue to be so until legislation and consumer preference erases the alternatives.

It appears that consumers still very much view “eco” or “green” alternatives as a separate product category – and are wary of them as a result.

Rather than being a more complete or sustainable offering, some consumers actually see green products as somehow substandard, according to the results of a new report. UK sustainability organisation WRAP questioned consumers on their attitudes to a variety of electronic goods ranging from the solar-powered Samsung Blue Earth Mobile to the Electrolux Green vacuum cleaner. While some of the results were encouraging and the environmental value of green design was recognised, there was also a fair amount of scepticism.

Cautious About Green

On the whole, respondents still viewed “green” as something novel and distinct and admitted to being “cautious” about buying such products.

For more go to: eWEEK Europe UK

SC Magazine: The Brave New Cloud World

Clouds by their very nature are ethereal and hard to grasp. Combine this with the IT industry’s obsession with tacking the latest buzz-word anywhere it can get away with it and it’s not surprising that cloud computing has some people flummoxed.

What is clear though is that, however you choose to define the term, the cloud is subverting the established rules of the tech industry. However, fundamental change makes people nervous and one of the aspects of cloud computing which is raising concern is security.

While a lot of attention has been focused on whether online apps or hosted compute power are inherently more or less secure than their on-premises equivalents, less attention has been given to the changes that cloud is having on security products and services themselves.

For more go to SC Magazine

Coming Soon: Facebook The Movie

The rise of Facebook has sometimes played out like some convoluted Hollywood script so the news that a movie based on Mark Zuckerberg’s rise to fame is nearing release won’t surprise many.

The official website of the film – which will be known as The Social Network – launched this week. The fact that the film doesn’t have the word Facebook in the title may mean that the filmmakers have had to take some artistic license with the source material to avoid any unwanted attention from Facebook founder Mark Zuckerberg’s lawyers.

Mark ZuckerbergMark Zuckerberg

The film, due for release on 1 October, is based on Ben Mezrich’s 2009 book The Accidental Billionaires: The Founding Of Facebook, A Tale of Sex, Money, Genius, and Betrayal. The film stars Jesse Eisenberg as Zuckerberg and former pop-sensation Justin Timberlake as Sean Parker – founder of Napster and one-time Facebook president.

But whatever deviations from reality emerge, the film appears to be in good hands when it comes to documenting political machinations thanks to a script developed by West Wing creator Aaron Sorkin. The potential for irony in some of Zuckerberg’s pronouncements on privacy ishopefully too great to resist.

For more go to: eWEEK Europe UK

eWEEK Europe UK: Stallman Says ACTA Punishes Internet Users

Richard Stallman

In a declaration published this week, Free Software Foundation (FSF) president Richard Stallman said that the Anti-Counterfeiting Trade Agreement (ACTA) unfairly punishes suspected file-sharers and could block anti-digital rights management software.

“ACTA threatens, in a disguised way, to punish Internet users with disconnection if they are accused of sharing, and requires countries to prohibit software that can break Digital Restrictions Management (DRM), also known as digital handcuffs,” said Stallman.

A draft version of the Anti-Counterfeiting Trade Agreement (ACTA) was published in April. The publication follows criticism froml freedom campaigners that the negotiations on the legislation were happening in secret. The backers of the proposed legisation claim that it is not about limiting the freedom of computer users but tackling serious cyber-crime.

Not About Harassing Consumers

“ACTA is about tackling activities pursued by criminal organisations, which frequently pose a threat to public health and safety. It is not about limiting civil liberties or harassing consumers,” a statement from the stakeholders involved in ACTA claimed in April.

For more go to: eWEEK Europe UK

eWEEK Europe UK: The Future Of Green IT Is The Hardware-Free Business

Last week, I wrote about how a rising tide of eco-guilt has finally driven me to stop buying new hardware.

Tired of being whipped into a consumer frenzy by another messianic performance by Steve Jobs, I have now committed to stop buying any new kit unless it’s replacing something broken. I have almost any scenario covered tech-wise and there is really no excuse to buy any more until natural wear and tear dictates otherwise.

Of course there are machinations of tech companies to contend with, such as the expiring support for Windows XP, but I am pretty sure I can port my netbook to Linux when the time comes. Actually, I should have done it before now but, infuriatingly, it still pays to have access to a Windows machines for those proprietary apps that will run on nothing else (which included the CMS behind this website until very recently).

Making the pledge to “sweat my assets”, as it’s known in environmental circles, got me thinking about whether the plan would scale-up for a business. As a freelance journalist, I am a one-man business and I have no real concerns at this stage that the hardware ban will massively affect my own productivity. However I reckon that the idea of a complete hold on new kit wouldn’t go down well at, say, a global enterprise.

But then again, IT budgets have been pretty tight over the last two years as management juggles with the impact of the financial crisis. Sure, there has been less business to do and therefore potentially less need for sophisticated new platforms to cope with it, but I wonder whether this make-do and mend attitude to IT spending has really affected productivity? What would happen for instance if a company did make a similar commitment to no new hardware for, say, a year. Would it really make a massive difference to its performance? I am betting it wouldn’t.

Sweating Assets

Environmental and tech experts, including some from the UK government, agree that we should be using kit for longer. Last year, Cabinet Office deputy champion for green ICT Catalina McGregor, said that government departments should get tough on sweating their IT assets and hang on to kit longer.  “It is going to be uncomfortable when it first comes and I think there is going to be a lot of raised eyebrows but certain areas really needed to be sweated, sometimes for up to 10 years, and you are going to be shocked,” she told an audience of IT managers at last years Green IT conference.

For more go to: eWEEK Europe UK

BusinessGreen.com: OECD chief slams fossil fuel subsidies

The Organisation for Economic Co-operation and Development (OECD) has hit out at the continuing subsidies paid out to fossil fuel producers, which some estimates put at over £380bn a year.

Speaking yesterday at the launch of a joint report with the UN Food and Agricultural Organisation (FAO) into the future of agriculture markets, OECD’s Secretary-General Angel Gurría said that cutting fossil fuel subsidies would have wide-ranging benefits for both the agricultural sector and the wider global economy.

“One thing we could try is to reduce the subsidies in the richest countries, ” he said. “If they do there will be many positive results.”

Gurría also hinted that scrapping fuel subsidies could also help many government’s tackle their budget deficits. “There is a big big advantage we can reap from reducing [fossil fuel subsidies],” he said. “That will yield several hundred billions. I would have to say that I hope they do away with those.” However, he expressed scepticism that controversial agricultural subsidies could be similarly phased out.

Governments are coming under increasing pressure to tackle the issue of fossil fuel subsidies, with the issue due to be discussed at a meeting of the G20 later this month. Last week, a major new report from the International Energy Agency (IEA) said subsidies worth more than $550bn (£382bn) a year go to the fossil fuel industry. Some experts have predicted that global greenhouse gas emissions could be cut by over 10 per cent simply by removing subsidies for carbon-intensive fuels.

The discussion about fossil fuel subsidies came as the Paris-based think-tank and the FAO released the sixth edition of their annual Agricultural Outlook report, warning that while prices for agricultural commodities have dropped from the spike of two years ago, the outlook for the next ten years suggests significant price increases of more than 40 per cent compared to the last decade.

For more go to: BusinessGreen.com

BusinessGreen/The Guardian: UN considers review of alleged carbon offset abuses

The UN has confirmed that it is considering a formal review of its Clean Development Mechanism (CDM) after a new report leveled fresh criticism at the high profile carbon offsetting scheme.

A coalition of green groups working under the banner CDM Watch yesterday tabled a formal request calling on the UN’s climate change secretariat to overhaul the CDM and crack down on alleged “gaming” of the system that has allowed some firms to benefit from increasing their greenhouse gas emissions.

The controversy surrounds companies which currently receive carbon credits for capturing and destroying the powerful greenhouse gas HFC-23 – a by product resulting from the production of the refrigerant gas HCFC-22.

CDM Watch has alleged the way the CDM is structured means that chemical gas manufacturers based in China and India and South and Central America have been incentivised to increase the production of HCFC-22 and HFC-23 as they can then earn Certified Emissions Reductions (CERs) carbon credits, which can be sold into carbon markets such as the EU Emissions Trading Scheme.

Lambert Schneider, a former member of the UN climate change secretariat’s Methodologies Panel and one of the original designers of the CDM system, has joined the ranks of its critics. “The amount of HCFC-22 production and HFC-23 generation appears to be mainly driven by the possibility to generate offset credits rather than other factors,” he said.

For more go to: BusinessGeen.com/The Guardian