IT efficiency cascades through the datacenter

I took part in this webcast with TSO Logic in December 2013. The webcast looked at the importance of IT energy efficiency to lowering datacenter operating and capital costs. 451 Research gave an overview of some of the main themes and trends in this area before TSO Logic gave a detailed account of how its software can be used to identify and eliminate under-utilised servers, and power manage IT equipment.

Microsoft imposes a carbon price on its datacenters and wider business

Here’s an excerpt from my latest report for the Dataenter Technologies Group at 451 Research:

Earlier this year, Microsoft announced that it would become carbon neutral by FY 2013. The company says it will achieve this goal through a three-pronged strategy: be lean, be green and be accountable. Practically, this translates into ongoing efforts such as improving datacenter energy efficiency, reducing air travel, improving the energy efficiency of company facilities, and investing in renewable energy and offset projects.

The company has also set an internal price for carbon and a chargeback mechanism for individual departments. The aim is to identify which departments create the most carbon and provide incentives to curb emissions. The scheme will be applied to a range of departments, including datacenter operations. It could have repercussions on the future siting of facilities. Rather than selecting areas with the cheapest energy (and tax incentives), Microsoft may also have to consider the carbon intensity of the utilities serving that area (something environmental groups such as Greenpeace have campaigned for).

For more go to 451 Research: Microsoft imposes a carbon price on its datacenters and wider business

Living in a Box: Are datacenter containers just a fad?

 

Datacenter modularity is one of the hot-topics for us at 451 Research’s Datacenter Technologies team. I have just completed a couple of reports back to back on what HP and Dell offer in this area. There are certain similarities but also big differences. Dell is going down a mainly services route while HP sees containerized datacenters as a natural extension of the server, rack and row.

However some critics have written off containers as a dead-end technology. We think that containers are selling, and will continue to do so for the immediate future but prefabricated IT, power and cooling modules (similar to Dell’s offering or HP’s Butterfly product) are more likely replacements for traditional bricks and mortar builds.

Check out these two reports for more (451 Research subscribers only I am afraid)

451 Research report: Dell eschews containers in favor of modular datacenter services

Dell’s competitors sell a range of modular datacenter products, such as Hewlett-Packard’s Performance Optimized Datacenter and IBM’s Portable Modular Data Center. However, Dell’s Modular Data Center group (part of Dell Data Center Solutions, or DCS) prefers to provide products and services with an emphasis on customization and best fit for the customer.(MORE)

451 Research report: HP talks up Performance Optimized Datacenters, but should it be chasing the Butterfly?

Hewlett-Packard recently asserted some ambitious potential market-size data for its container-based Performance Optimized Datacenters (PODs). The supplier believes PODs could be a relevant option for up to 45% of new total capital expenditure on datacenters over the next few years (up to $13bn in 2012). (MORE)

To subscribe or learn more about the Datacenter Technologies practice, apply for trial access here. 

Latest report: IT Energy efficiency firms to benefit from federal datacenter squeeze

Our latest The 451 Group report on energy management start-up Joulex looks at how the company might benefit from the US Federal government’s datacenter consolidation plans. Consolidation is obviously about shutting down surplus resources – from individual devices to entire datacenters – but before you can start that process, and realize the savings, you need to know what you have to begin with.

Unfortunately, individual agencies appear to be struggling with that initial work. Asset management tools exist to help with this process but these systems need to be filled with information before they can be of any use That takes time and resources. JouleX, and Triton, believe their technology can help with this initial asset discovery process, as well as with long term energy efficiency monitoring and control.

However, they are far from being the only game in town and all the other major IT consultants will be hoping to grab a slice of the ongoing consolidation work.

JouleX alliance aims to benefit from federal datacenter squeeze

Energy management startup JouleX and sustainability consultant Triton Federal Solutions announced a partnership in the third quarter of 2011. Triton is acting as a reseller for the JouleX Energy Manager (JEM) products, and the partnership could help JouleX generate sales of its technology to US government agencies. The government plans to consolidate up to 800 of its 2,000 datacenters and improve the efficiency of the remainder. Savings could be up to $23.71bn per year. However, new efficient technologies will be required to identify assets for consolidation and optimize the remaining sites. Securing a slice of this effort could be lucrative for JouleX and Triton.

The 451 Group subscribers can access the report @ The 451 Group.com. Non-subscribers can get apply for access here.

Latest Report: Dell certifies servers, storage and networking for hotter datacenters

Latest report for The 451 Group which examines how Dell and other suppliers are updating their kit and warranties to allow them to be operated at higher temperatures.

In the third quarter of 2011, Dell announced that it had updated the warranties of some of its existing datacenter IT equipment to cover it for operation at higher temperatures and humidity. These newly certified devices are collectively known as the Dell Fresh Air Cooling range. The equipment will only be covered at the new higher temperatures for limited periods of time, but Dell says this is sufficient for most use cases. The Fresh Air range is designed to help companies cut datacenter operating costs by reducing their use of mechanical chillers.

The 451 Group subscribers can access the report @ The 451 Group.com. Non-subscribers can get apply for access here.

Pulling in the media favours on my first analyst report

Thanks to Silicon, BusinessGreen and eWEEK Europe UK for the coverage of my first Long Form analyst report for The 451 Group.

Silicon.com: CIOs Turned off By Power Management

IT departments are resisting the rollout of PC power-management technology as they believe the downtime and productivity losses associated with implementing it are too great a risk.

And this opposition is likely to remain until IT can directly benefit from the cost savings that greater energy efficiency can generate, according to analyst house The 451 Group.

Power-management software allows desktop computers to be turned off remotely to ensure they aren’t drawing power when not in use. This means PCs aren’t left on overnight or when people don’t come into work, significantly reducing energy costs and carbon emissions.

For more go to Silicon.com

BusinessGreen.com: Corporations Turn On TO PC Turn Off

The global market for PC power management technologies will continue to expand “at a pretty rapid rate”, according to a major new report confirming that the energy savings delivered by automated PC turn-off technologies can deliver a return on investment in less than six months for many organisations.

The study from IT industry analysts The 451 Group, entitled PC Power Management – Measuring, Monitoring and Managing Client Energy Consumption, concluded that despite the rapid expansion of the PC power management market in recent years the technology has still achieved market penetration of just 20 per cent, leaving plenty of room for expansion.

For more go to BusinessGreen.com

Thanks to eWEEK Europe UK for the coverage too – site seems to be down though so can’t put the links in yet.

 

 

 

From N-Plus One: Why Energy Should Be On IT’s Radar

IT is a pretty dynamic sector to work in but it’s easy to get wrapped up in the goings-on within the industry and forget that outside factors also play a significant role. Energy costs are a good example and are becoming an increasingly strategic issue for the IT industry, especially large users such as datacenter owners and operators.

I was lucky enough to be invited to a recent event in Budapest, my home-town, at the Central European University (an institution established by international financier George Soros). The event was a talk by the chief economist of the International Energy Agency (IEA) Fatih Birol who was on hand to provide some perspectives on factors shaping global energy markets.

For more go to: N Plus One

Budapest Marathon Completed!

Despite atrocious weather in Budapest with howling wind and rain, I managed to finish the Budapest Marathon inside the 4.30 hours I was aiming for (4.26 actually!). Big thanks to the personal trainers who provided support and a motivational kick-in the pants over the last twelve weeks of training plus running with me most of the way around.

Would be great to raise some more sponsorship for Action For Children ahead of Byte Night – and anyone who wants to donate can do so here:

Budapest Marathon And Byte Night

Big thanks to everyone who has sponsored me so far but I need to raise more money for Action For Children. I am going to be running the Budapest Marathon (tomorrow!) and also taking part in the charity sleep-out event Byte Night on 8 October. I know that times are tough financially for a lot of people right now but anything you can spare would make a big difference to the charity.

Each year, at least 75,000 children and young people experience homelessness. One in three attempt suicide and 1 in 7 young runaways are physically or sexually assaulted (this figure rises to almost 1 in 2 after a week).

With your support, not only can the charity help keep thousands of children and young people off the streets and away from the risk of physical and sexual assault, it will also help them build better lives with secure accommodation, education and training opportunities.

Why Data Centre Owners Want Carbon Laws Terminated

From eWEEK Europe UK:

In the dog days of summer you might, like me, find yourself with a bit more time on your hands than usual. Given the standard of the average British summer, spending all of it frolicking in the great outdoors isn’t always an option. Sitting down to watch a few sci-fi classics is one alternative – albeit a geeky one. But beware, rather than escapism, some of these films have a way of focusing the mind on real-world issues in an unexpected way.

In the dystopian imaginings of two of my favourite films, The Terminator and Blade Runner, irresponsible application of technology is to blame for ravaged landscapes and a distinct lack of anything warm and furry, or green and leafy for that matter. So rather than being immersed in cyborgs, guns and high-octane action, I found myself musing on the relationship between tech and the environment.

Avatar: Tech vs Environment

High-tech and the natural world just don’t mix, seems to be the message of a lot of sci-fi. In a head to head contest one is going to come off worse and, usually, it’s the green stuff that suffers. Most recently Avatar demonstrated this violent opposition of technology and natural habitat with primitive people defending their forest home from a tech-dependent human army. One of the key parts of the film involves a sacred tree being torched in the name of progress – a crude metaphor maybe but an effective one.

The irony of the environmental message at the heart of Avatar and the warnings of techno-meddling from films such as The Terminator, is that the films themselves are the product of technological advancements. Avatar is seen as the bleeding edge of 3D technology, with the TV industry pinning its hopes on the movie to drive the next wave of upgrades. Environmental groups have already pointed out the inherent contradiction that a film with an environmental message may potentially spark a tech-refresh with all its e-waste generating implications.

The relationship between technology and environmental sustainability is obviously more nuanced than popular culture would have us believe. The massive green elephant in the room is the whole rise of so-called clean technology and renewable energy – from wind turbines to hydrogen fuel cells – which are all dependent on new and innovative technology. Overhauling power grids and the way consumers monitor their energy use will save huge amounts of carbon. But this application of so-called smart meters and grids isn’t possible without upgrading existing infrastructure and rolling-out new technology. Counter-intuitively, to lessen the impact of tech on the environment we have to build more of it.

But another aspect to the complex relationship between the environment and technological progress is that technology – specifically IT – has the potential to not only become more sustainable through refinement but actually lessen the impact of other man-made activities. A power-efficient data centre which utilises renewable energy, such as the Other World Computing (OWC) facility in Woodstock Illinois, is not only inherently sustainable but the tools it could provide – email, web collaboration and video conferencing – replace the need for more carbon intensive activities such as air-travel.

For more go to eWEEK Europe UK